Property Press Online

Over the past few years, the internet has been rocked by an influx of AI-powered tools. These AI tools have fuelled a world of AI-generated artworks, literature and content pieces, with many wondering if it’s a viable option for their business or just another way to anger the Google search ranking gods.

But, if you are an estate agent or a content writer, there are many benefits to using AI to support your workload.

A house seller may face many pain points when their property has been on the market for some time while houses around them are snatched up in a matter of days.

An estate agent may not be able to sell their property because the house is overvalued on the market, the property isn’t prioritised to sell quickly, or the property listing lacks detail or enthusiasm.

For many estate agents, writing property listings can be as mundane as doing piles and piles of paperwork, which is why occasionally, a property listing may fall below the mark. And that’s no fault of our own; it’s just the way the cookie crumbles.

To save estate agents, content writers and copywriters from impending deadlines, disappointed clients and even unhappier bosses, new AI-run tools have emerged in the residential property scene.

To explain further, Joey Mazars, Co-Founder of PropertyPen, shares his insight into how AI tools can revolutionise how property listings are created.

MagicTools, a company developing advanced AI tools, has just released their latest product: PropertyPen – an AI-powered assistant helping to write property listings 10x faster.

With the recent ballooning interest in using AI and the popularity of tools like ChatGPT, industries like real estate are still playing catch-up.

Forbes found that 4 in 5 companies deem AI to be a top priority in their business strategy

And estate agents are some of the more likely players to benefit from using AI tools in their daily business.

PropertyPen comes as a disruptor by catering to the specific needs of estate agents and reducing the manual and tedious labour of writing property listings from scratch.

How Does PropertyPen Work?

Enter a few carefully selected prompts, and in just a few clicks, PropertyPen will create a professional and effective property listing.

“AI is finally making headways in the real estate business, and we’re so proud to be at the forefront of this movement in the industry” – Joey Mazars, co-founder.

The tool is built by using the OpenAI source code that’s powering other popular AI tools such as the infamous ChatGPT.

PropertyPen is using the latest AI technology called GPT3.5 while waiting for the highly anticipated 4.0 version in 2023.

Why Is It Revolutionary?

“The way we built PropertyPen has been through fine-tuning and optimising for real estate agencies and their specific needs better than any other AI tool on the market.” – Michael, co-founder.

Most estate agents hire in-house or outsourced content writers to create compelling property descriptions before putting them up on their websites.

This can be both time and labour-intensive and engage many resources that could be better used elsewhere.

The AI-powered tool uses natural language processing (NLP) and deep learning to generate a high-quality property listing that is grammatically correct, persuasive, and easy to understand.

It shortens by 10x the time it currently takes for agents to write their listings and free up their time to focus on selling!

Property Pen is accessible on a seven days free trial for new users to give it a test drive.

No doubt there will be early and late adopters of the new AI trend in the residential property industry…

But with the AI market expected to grow by at least 120% year-over-year, most companies will eventually need to get up to speed if they want to stay competitive.

Summary: Why Should You Use An AI Tool Like A Property Pen?

AI-driven tools like ChatGPT, Dalle-2 and PropertyPen can be great ways to overcome deadlines and provide structure, content and inspiration when writing a property listing or a LinkedIn post. We are just at the tip of the iceberg regarding the capabilities that AI-generated tools can provide to the workforce & residential property market.

AI tools like ChatGPT have already shown a need for tools to speed up the workflow of many different industries.

This is shown through generating coherent and written texts in various topics, styles and languages. All you have to do is check your LinkedIn feed, and you will be overcome with well-written posts, most of which will have been written by ChatGPT.

PropertyPen should be an estate agent’s secret weapon. The tool could directly and drastically improve the listing of a client’s property listing on Rightmove, Zoopla or Onthemarket.

The AI could do this by providing you with a structured answer based on keywords and details specific to your client’s property or allowing you to free up time on the content writing and spend more time in other areas of selling the property like the negotiations, house viewings, talking to conveyancers or communicating with your client.

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