Estate agents and cash buyers are increasingly rely on the web to make their presence felt. Property management firms are no different. With online search engines and social media sites are becoming increasingly popular, property managers are looking for ways to capitalise on this potential to improve their online visibility and increase leads.
This article will examine how property managers can use SEO, social media, and virtual tours to maximise their online presence and gain an edge over their competitors. We will discuss the importance of optimising your website for search engines, leveraging the power of blogging and social media, and utilising virtual tours to stand out from the competition.
By understanding and utilising these strategies, property managers can effectively increase their online presence, gain more leads, and increase their success rate.
To explain further, Nino Chigoga, Content Writer of GoodJuju, shares her insight into how marketing trends can leverage property management opportunities:
Property management is not easy. If you are a property investor who works alone, you might find it challenging to handle the business without professional help. The toughest part of the business is gaining applicants’ attention.
Property managers and property investors must consider the property management marketing trends for 2023 to attract a wide range of potential tenants. Depending on the type of your rental property, whether daily or monthly, the marketing trends might be slightly different. However, the general idea is the same.
You will need to pay attention to the development of the housing market, the marketing systems, online platforms, etc. Especially now, we live in a post-covid world, where the internet has a strong hold on people. If you need help, we can give you a few examples of property management marketing trends you will need to know for 2023.
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1# The Power Of Social Media
You might have caught yourself scrolling through videos for hours if you have a smartphone. Whether you use Instagram or TikTok, short smartphone videos are in style.The audience, especially the younger generation, is addicted to scrolling on online platforms to pass the time.
You can use reels and TikTok to your advantage if you learn how to use them. People often use Instagram Stories to publish advertisements for their brands. These platforms use algorithms to target specific audiences for specific products and types of videos.
Therefore, if you are trying to rent out an apartment or a house, you should get active on social media.
Start by creating videos with trending and suitable sounds from 15 to 30 seconds. The content should be delightful and fun to watch. If you need a great marketing strategy for property management, it’s best to stage the property beautifully and make the potential applicants wish they were renting it.
You can pretend that the video you are creating is from a customer or a guest and not an advertisement so it’s more relatable to the audience. You need to film the most beautiful spots of the property and share them with the world. The algorithm will take care of the rest; ensure that you have created engaging content.
2# Getting Good Google Rankings
SEO (Search Engine Optimization) gets your content at the top of Google search results. You want to use the keywords and the key phrases that will be the most relevant to your product, in this case, property.You can use SEO when writing captions for Instagram and TikTok posts, publishing blogs on your website or writing advertisement text for a property management platform. Please focus on the words Rental, Rental Property, Apartment For Rent, etc., and mention the region of your property frequently.
Potential tenants will be searching for rentals in their area and try to find the most inexpensive rental that is also comfortable for them.
Don’t forget to use hashtags when posting on social media. To make sure that you are using the right words and phrases, search for rentals in your area online to see what the most frequently used hashtags and phrases are so you know how to gain a bigger audience.
3# Virtual Tours
If you go through a random rental property platform, you will come across several properties that give virtual tours in video formats. Tenants like thorough inspections of properties before visiting them and are more likely to apply for apartments they have seen the most of.Especially when the renters live abroad and are short on time, they need to be able to check out as much of the property from afar as possible. Virtual tours give property investors convenience, and you won’t have to spend much time giving individual home tours.
This new property marketing trend will likely stay popular in the long run, not just in 2023. Therefore, it’s best if you hop on now!
4# Targeting The Correct Audience
There is much competition in the rental property industry nowadays as more and more young people are looking to rent. Therefore, you need to target your audience to be separated from the competition and have a bigger chance of reaching the goal.Branding will help you with gaining the attention of wanted audiences. Is your home more suitable for older people with time-consuming jobs or students?
Depending on the answer, you can choose the right platform for your marketing strategy. Narrowing your target will be helpful in various ways.
5# Automatically Generate Responses
If you are a successful property management company in 2023, you might already be familiar with automatic responses from applicants. Answering each potential tenant one by one is exhausting, confusing, and time-consuming.Therefore, using software that will automatically generate specific responses is your best option.
Automatically generated responses will answer each question with a specific response that will satisfy the applicant.
You can put down the most frequently asked questions in your software and answer them, so the next time an applicant writes to you, “where are you located?” the AI will answer them immediately.
Moreover, you can use a system to create suggestions for potential tenants and raise the level of interactions.
Final Thoughts
Technology has further developed in 2023. You should jump onto the trends if you are a property investor. There is no better way to gain an audience and market your property than to create a strong marketing strategy according to modern trends.Property management marketing tools in 2023 are primarily associated with social media and SEO. Therefore, it’s best to start setting up Instagram and TikTok accounts and getting to work.
Tom is a Digital Content Writer passionate about sustainable property & property trends. Regardless of the subject, he will always write blogs of the best calibre. Read more about Tom here.
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